More space on packaging for branding and regulatory information
shrink sleeve labels also make it easy to comply with regulations or maximize shelf impact, as text and graphics can be updated on the shrink sleeves, which are easy to remove from containers without wasting the containers themselves.
Abrasion, moisture and product resistance
They’re common on household cleaning products now too (detergents, soaps, cleaning agents), as they can use highly durable materials that withstand moisture, friction and high temperatures.
Although shrink sleeves packaging might cost more initially, the value of the uplift in brand and brand share far outweighs any marginal or incremental cost of the sleeve itself.
Applying shrink sleeves to your products
Shrink sleeves are typically machine-applied and heat-shrunk onto containers using steam tunnels. Steam tunnels use relatively low temperatures (often 170 to 180 degrees Fahrenheit), a safe environment for most filled products. If you prefer not to purchase the necessary equipment, you can partner with copackers who apply shrink sleeves.
What to look for in a shrink sleeve manufacturer
Shrink sleeve manufacturing is one of the most complex processes in the labeling industry. That’s why you need to look for a shrink sleeve manufacturer with proven experience in producing sleeves for a variety of container shapes.
Expertise matters. It’s what will allow your shrink sleeve manufacturer to choose the right shrink material for your container’s shape and modify your graphics to prevent shrink distortion during pre-press. And ultimately, proven expertise is the difference between a label that blends in and a label that stands out.
Our capabilities and services
We provide a robust range of label design and printing capabilities, including the design and printing of shrink sleeves for a wide variety of uses. We can supply shrink sleeves even for specialty applications, including multi-pack sleeves and pack sample promotions. With our robust printing capabilities, we can meet any design customization, including those that use cold foil labels, UV metallic inks, custom matte or gloss finishes and much more.